{"title":"Home page","description":null,"products":[{"product_id":"teeth-whitening-strips","title":"V34 Purple Whitening Strips","description":"\u003cdiv style=\"max-width:820px;margin:0 auto;color:#3D2E52;line-height:1.65;font-size:16px;box-sizing:border-box;\"\u003e\n\n\u003cp style=\"font-size:20px;line-height:1.5;margin:0 0 16px;color:#241436;\"\u003ePurple cancels yellow. It is the same trick a colourist uses on brassy blonde hair, and the same reason a makeup artist reaches for green concealer to kill redness.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 28px;\"\u003eLay a violet-tinted film over a yellow-toned tooth and the eye stops reading yellow. That is the entire mechanism — and it is worth being straight with you about what that means, because it is the reason this works in thirty minutes instead of three weeks.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#2A1247;color:#F4F0FE;padding:32px 30px;border-radius:14px;margin:0 0 34px;box-sizing:border-box;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#B79BF0;margin-bottom:13px;\"\u003eOptical, not chemical\u003c\/div\u003e\n\u003cdiv style=\"font-size:26px;line-height:1.3;font-weight:700;letter-spacing:-.02em;margin-bottom:15px;\"\u003eViolet sits opposite yellow on the colour wheel.\u003c\/div\u003e\n\u003cp style=\"margin:0 0 14px;color:#C9BAE4;\"\u003eComplementary colours neutralise each other. The V34 gel carries a violet pigment tuned to the particular yellow that coffee, rooibos, red wine and tobacco leave on enamel. Thirty minutes of contact and that yellow reads as neutral instead.\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#C9BAE4;\"\u003eThere is \u003cstrong style=\"color:#F4F0FE;\"\u003eno peroxide in these strips\u003c\/strong\u003e. Nothing is being bleached and nothing is being stripped out of the tooth. You are correcting the colour, not removing it.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:10px;margin:0 0 12px;\"\u003e\n\u003cdiv style=\"flex:1 1 170px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:12px;padding:20px;text-align:center;\"\u003e\n\u003cdiv style=\"width:52px;height:52px;border-radius:50%;background:#D9B85C;margin:0 auto 12px;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin-bottom:4px;color:#241436;\"\u003eThe stain\u003c\/div\u003e\n\u003cdiv style=\"font-size:14px;color:#6B5B85;\"\u003eWarm yellow tones sitting on the enamel surface\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 170px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:12px;padding:20px;text-align:center;\"\u003e\n\u003cdiv style=\"width:52px;height:52px;border-radius:50%;background:#7C4DE8;margin:0 auto 12px;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin-bottom:4px;color:#241436;\"\u003eThe strip\u003c\/div\u003e\n\u003cdiv style=\"font-size:14px;color:#6B5B85;\"\u003eA violet film, laid directly over it for 30 minutes\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 170px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:12px;padding:20px;text-align:center;background:#FBFAFE;\"\u003e\n\u003cdiv style=\"width:52px;height:52px;border-radius:50%;background:#FFFFFF;border:1px solid #DDD3EE;margin:0 auto 12px;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"font-weight:700;margin-bottom:4px;color:#241436;\"\u003eWhat you see\u003c\/div\u003e\n\u003cdiv style=\"font-size:14px;color:#6B5B85;\"\u003eThe two cancel and the eye reads neutral white\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#8A7BA3;margin:0 0 36px;text-align:center;\"\u003eBecause it is a film rather than a bleach, the effect fades. Most people re‑apply every second or third day.\u003c\/p\u003e\n\n\u003ch3 style=\"font-size:22px;font-weight:750;letter-spacing:-.02em;margin:0 0 16px;color:#241436;\"\u003eThirty minutes, three steps\u003c\/h3\u003e\n\u003cdiv style=\"display:flex;gap:14px;margin:0 0 16px;align-items:flex-start;\"\u003e\n\u003cdiv style=\"font-size:15px;font-weight:800;color:#7C4DE8;min-width:30px;padding-top:2px;\"\u003e01\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"display:block;margin-bottom:3px;color:#241436;\"\u003eWet it\u003c\/strong\u003e\u003cspan style=\"color:#4C3D63;\"\u003eA second under the tap. The adhesive activates on contact with water — that is what wet‑adhesive means, and it is why the strip sits flat instead of sliding.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:14px;margin:0 0 16px;align-items:flex-start;\"\u003e\n\u003cdiv style=\"font-size:15px;font-weight:800;color:#7C4DE8;min-width:30px;padding-top:2px;\"\u003e02\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"display:block;margin-bottom:3px;color:#241436;\"\u003ePress it on\u003c\/strong\u003e\u003cspan style=\"color:#4C3D63;\"\u003eStraight strip on the top teeth, notched strip on the bottom. Line the edge up \u003cem\u003eto\u003c\/em\u003e the gum, not over it, and fold the excess behind.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:14px;margin:0 0 34px;align-items:flex-start;\"\u003e\n\u003cdiv style=\"font-size:15px;font-weight:800;color:#7C4DE8;min-width:30px;padding-top:2px;\"\u003e03\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong style=\"display:block;margin-bottom:3px;color:#241436;\"\u003ePeel and rinse\u003c\/strong\u003e\u003cspan style=\"color:#4C3D63;\"\u003eThirty minutes later, off it comes. Rinse with water and leave the brushing for later — let the film settle.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"border:1px solid #E4DCF5;border-radius:14px;padding:30px 28px;margin:0 0 36px;box-sizing:border-box;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#8A7BA3;margin-bottom:12px;\"\u003eBefore you buy\u003c\/div\u003e\n\u003cdiv style=\"font-size:23px;font-weight:750;letter-spacing:-.02em;margin-bottom:18px;color:#241436;\"\u003eFour things this will not do\u003c\/div\u003e\n\n\u003cp style=\"margin:0 0 15px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eIt will not lighten crowns, veneers or white fillings.\u003c\/strong\u003e\u003cbr\u003eDental work holds whatever colour it was made in. If you have visible restorations at the front, correcting the natural teeth around them can leave the dental work looking more yellow by comparison, not less.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 15px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eIt will not remove tartar.\u003c\/strong\u003e\u003cbr\u003eNothing you stick onto a tooth can. Tartar is hardened plaque and it comes off with a scaler, at a dentist. Any whitening product claiming otherwise is telling you a story.\u003c\/p\u003e\n\n\u003cp style=\"margin:0 0 15px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eIt will not change your teeth permanently.\u003c\/strong\u003e\u003cbr\u003eThe colour correction is a surface film. It fades over a day or two, and you top it up. Fourteen pairs is about two weeks of daily use, or a month at every other day.\u003c\/p\u003e\n\n\u003cp style=\"margin:0;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eIt will not touch staining from inside the tooth.\u003c\/strong\u003e\u003cbr\u003eGrey or banded discolouration — from tetracycline, fluorosis or a nerve that has died — sits under the enamel. This works on top of it. If that is what you are dealing with, see a dentist rather than spending money here.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;margin:0 0 36px;\"\u003e\n\u003cdiv style=\"flex:1 1 150px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:11px;padding:18px 20px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:800;letter-spacing:-.03em;line-height:1;color:#241436;\"\u003e14\u003c\/div\u003e\n\u003cdiv style=\"font-size:13px;color:#8A7BA3;margin-top:6px;\"\u003eTreatments per box\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 150px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:11px;padding:18px 20px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:800;letter-spacing:-.03em;line-height:1;color:#241436;\"\u003e30\u003cspan style=\"font-size:15px;font-weight:600;color:#8A7BA3;\"\u003emin\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size:13px;color:#8A7BA3;margin-top:6px;\"\u003eWear time\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 150px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:11px;padding:18px 20px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:800;letter-spacing:-.03em;line-height:1;color:#241436;\"\u003e0\u003cspan style=\"font-size:15px;font-weight:600;color:#8A7BA3;\"\u003e%\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"font-size:13px;color:#8A7BA3;margin-top:6px;\"\u003ePeroxide\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 150px;box-sizing:border-box;border:1px solid #E4DCF5;border-radius:11px;padding:18px 20px;\"\u003e\n\u003cdiv style=\"font-size:30px;font-weight:800;letter-spacing:-.03em;line-height:1;color:#241436;\"\u003e28\u003c\/div\u003e\n\u003cdiv style=\"font-size:13px;color:#8A7BA3;margin-top:6px;\"\u003eStrips — upper and lower\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch3 style=\"font-size:22px;font-weight:750;letter-spacing:-.02em;margin:0 0 14px;color:#241436;\"\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;font-size:15px;margin:0 0 34px;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;width:42%;color:#8A7BA3;\"\u003eContents\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003e14 pairs — 28 strips, 14 treatments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003eType\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003eWet‑adhesive strips, V34 violet colour‑correcting gel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003eWear time\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003e30 minutes per treatment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003eFlavour\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003eMint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003ePeroxide\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003eNone — this is a colour‑correcting cosmetic, not a bleach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003eSuitable for\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003eAdults, on natural teeth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;color:#8A7BA3;\"\u003eNot suitable for\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;border-bottom:1px solid #EDE7F8;\"\u003eUnder 18s, during orthodontic treatment, or on inflamed or bleeding gums. Pregnant or breastfeeding — ask your dentist first.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 0;color:#8A7BA3;\"\u003eBoxed weight\u003c\/td\u003e\n\u003ctd style=\"padding:10px 0;\"\u003e69 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3 style=\"font-size:22px;font-weight:750;letter-spacing:-.02em;margin:0 0 14px;color:#241436;\"\u003eQuestions\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 14px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eWill it make my teeth sensitive?\u003c\/strong\u003e\u003cbr\u003eThe sharp cold‑sensitivity people associate with whitening comes from peroxide opening up the enamel, and there is no peroxide here. If your gums are already inflamed the adhesive can sting a little — that is a sign to stop and see a dentist, not to push through.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eHow long does one treatment last?\u003c\/strong\u003e\u003cbr\u003eA day or two for most people. Less if you drink a lot of coffee or you smoke. Think of it the way you think of makeup rather than a dental procedure — you top it up before the things that matter.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes. There is nothing in it that erodes enamel, so there is no waiting period between treatments.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eI have braces. Can I use it?\u003c\/strong\u003e\u003cbr\u003eNot while the brackets are on. The strip cannot make even contact around them and you would end up with patches of corrected and uncorrected enamel. Wait until they come off.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eWill it stain my gums purple?\u003c\/strong\u003e\u003cbr\u003eBriefly, if you overlap onto the gum, and it rinses straight off. Line the strip up to the gum line rather than over it and it is a non‑issue.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 34px;color:#4C3D63;\"\u003e\u003cstrong style=\"color:#241436;\"\u003eDelivery and returns?\u003c\/strong\u003e\u003cbr\u003eDelivery is free, anywhere in South Africa. Four to eight working days, tracked from the moment it leaves us — full terms in our \u003ca href=\"\/policies\/shipping-policy\" style=\"color:#241436;\"\u003eShipping Policy\u003c\/a\u003e. Covered by our 14‑day return policy; see the \u003ca href=\"\/policies\/refund-policy\" style=\"color:#241436;\"\u003eRefund \u0026amp; Returns Policy\u003c\/a\u003e. For hygiene reasons we can only take back boxes that are still sealed.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#F7F4FE;border:1px solid #E4DCF5;border-radius:14px;padding:28px;margin:0 0 30px;box-sizing:border-box;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:#8A7BA3;margin-bottom:11px;\"\u003eSouth African owned and run\u003c\/div\u003e\n\u003cdiv style=\"font-size:21px;font-weight:750;letter-spacing:-.02em;margin-bottom:14px;color:#241436;\"\u003eYou are buying from people in this country.\u003c\/div\u003e\n\u003cp style=\"margin:0 0 12px;color:#4C3D63;\"\u003eNova Glow is a South African business. Prices are in rand with nothing added at the door, delivery is free and runs four to eight working days countrywide, and if something goes wrong you are dealing with someone in your own time zone who answers in your own language.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;color:#4C3D63;\"\u003eNo customs forms, no six‑week wait from an overseas marketplace, no exchange rate surprise on your statement.\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#4C3D63;\"\u003ePay by card at checkout. Payments run through \u003cstrong style=\"color:#241436;\"\u003eYoco\u003c\/strong\u003e, a South African payments provider, over an encrypted connection — your card details go straight to them and are never seen or stored by us.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"background:#2A1247;color:#F4F0FE;padding:28px;border-radius:14px;text-align:center;box-sizing:border-box;\"\u003e\n\u003cdiv style=\"font-size:21px;font-weight:700;letter-spacing:-.02em;margin-bottom:7px;\"\u003eIt is closer to makeup than to dentistry.\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#C9BAE4;\"\u003eWhich is exactly why it is finished before you leave the house.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Nova Glow","offers":[{"title":"Default Title","offer_id":46940056584353,"sku":"SUPCAOM00034-A0","price":470.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/4923\/8689\/files\/d892f03b-0ebc-4135-9262-bdada6711505.png?v=1788006534"}],"url":"https:\/\/novaglowsa.co.za\/collections\/frontpage.oembed","provider":"Nova Glow","version":"1.0","type":"link"}